11/11/2011 2:00 PM
One feature that USchedule offers to their customers is targeted emailing. Through the USchedule email marketing feature you can send emails to a specific group of your customers. You can group your customers by gender, age, or any other specification using Custom Categories and send an email to one of those targeted groups. If you are hosting a Ladies Clinic and need to send an email to your customers who fit into that category of women over the age of 21 you can do that. You can include a link in that email that will take your customer directly to that event so they can register quickly and easily. Another option would be to send out a targeted email to juniors for a camp or clinic you may be holding. All of these targeted emails are made possible through memberships, categories and campaigns.
Campaigns allow you to track the progress of those emails and track the revenue generated by each of the emails sent out. If you need to know how much revenue is generated by the email advertising created for a Ladies Clinic, you could simply view your Email Marketing Results and see that the campaign generated X number of views, X numbers of clicks and X number of dollars.
Campaigns can also be set to run at a specified time. A daily campaign can be set to deliver a Happy Birthday message to your customers who have a birthday today. This is set up once and can run daily which means no more creating and sending individual birthday emails every month! You can also set a campaign for daily appointments. You could thank your customers by offering them a 10% coupon for their next visit or remind them of things you often recommend to your customers. Delivery time is customizable and can be implemented immediately or at a predetermined time – it can be an hour after the appointment finishes, a day after, a week after, etc.
Call USchedule to learn more about these features and how they can benefit your business.